Have you seen how brands like Target and the US Postal Service are using QR codes? The USPS is speaking one-on-one to “Joe Smith at ABC Company” by offering a free priority mail regional rate shipping kit and all Joe has to do is scan the QR code to check a few boxes and fill [...]
Posts Tagged ‘packaging technology’
Revolutionary Quick Response (QR) codes.
Posted in Digital Printing, Trends, tagged Brand Packaging, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on August 15, 2011 | Leave a Comment »
If you’re going to call yourself the “cat’s meow,” your company culture has to back it up.
Posted in Digital Printing, Employee Benefits and Rewards, General, tagged Brand Packaging, CL&D Digital, company celebrations, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, employee events, packaging concepting, packaging technology, Product Marketing on June 9, 2011 | Leave a Comment »
A year or two ago, we sat down with our marketing folks to try to re-write our tag line, “the cat’s meow of fast package printing.” As you can see, it remains—mostly because of our “when something isn’t broke, don’t try to fix it” mentality. It takes a certain kind of company culture to back [...]
Augmented Reality “Revolution:” Named Top Trend
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, Product Marketing, sample packaging, trends in product packaging on April 14, 2011 | Leave a Comment »
I’ve blogged before about Augmented Reality (AR), now an American Marketing Assoication-sponsored webcast is calling it the top of five trends to capitalize on now. The other four trends, in order: 5-social media, 4-smart advertising, 3-branded games, and 2-mobile. The webcast calls it “eye candy” today–and for anyone unfamiliar with it, AR is all about harnessing [...]
Faster, Cheaper, Better—How CL&D Digital Does Packaging (Part II)
Posted in Digital Printing, General, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging on March 31, 2011 | Leave a Comment »
Before we get into the BETTER part of digital printing, here’s more to support the “cheaper” argument. Digital presses are used for short runs, typically from 1 to 80,000, and digital is the ideal printing process for manufacturers who need full production run quality for their package and label sales samples, prototypes and comps. Because [...]
Faster, Cheaper, Better—A Book that Sums Up How CL&D Digital Does Packaging (Part I)
Posted in Digital Printing, General, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on March 16, 2011 | Leave a Comment »
I ran across this business book on how companies can cut inefficient processes and replace them with more solid ones. It’s called Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done (by Hammer & Hershman for Crown Business). It’s a selling point here at CL&D Digital, and it’s worth reminding customers about [...]
More advanced packaging technology—to add more WOW to your presentation.
Posted in Client News, Systems/Processes, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging, trends in product packaging on March 3, 2011 | Leave a Comment »
We’ve been talking a lot in my blog and email blasts about harnessing the power of technology in packaging to promote your brand. One example is augmented reality (AR), which is one of the hot new media that CPG companies are using to interact and connect with their customers. It’s a new technology that connects [...]
