I recently spoke at a digital printing industry conference on the subject of profitable hiring. One of the insights I offer is that when hiring a new salesperson (or any employee), you should look at your existing top performers and try to find people who one, have similar behaviors and two, work well with your [...]
Posts Tagged ‘packaging technology’
Tapping into top performers.
Posted in Employee Benefits and Rewards, General, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, employee events, packaging technology on May 10, 2012 | Leave a Comment »
“Toying around” with options to test your package design.
Posted in Client News, Digital Printing, Hot Topics, Marketing, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, printing materials, sample packaging, trends in product packaging on May 3, 2012 | Leave a Comment »
In the April issue of Package Design magazine, we were asked to contribute a case study for a feature article on options in prototyping (see article on page 30, “Proof of Concepts”). It’s an interesting piece because it quickly shows package designers and brand owners that they have a number of ways to do a [...]
DO NOT DO lists from business leaders: Part 2.
Posted in Digital Printing, Employee Benefits and Rewards, General, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, packaging technology on March 5, 2012 | Leave a Comment »
Here are some more great examples of things that should not be on your to-do list from INC. Magazine. (Read Part 1.) 4 don’ts to consider on that power lunch: Don’t make online reservations (talking with a person so you can go over your preferences and give the restaurant your client’s name). Don’t wait to [...]
Price matters, but it’s not a differentiator.
Posted in Digital Printing, Hot Topics, Marketing, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on February 9, 2012 | Leave a Comment »
It’s no secret that if you want something fast, you will likely pay more upfront for it. Fast package digital printing is what we do every day, and we offer our customers options based on how quickly they need samples (example, 3-4 business days, 5-7, or 8-10). Of course, if they need it even faster, [...]
To sell, think like the buyer.
Posted in Digital Printing, General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on February 3, 2012 | Leave a Comment »
It seems like an easy enough principle. I’m reminded of my marketing director’s view on the problem with a company writing its own website (or any marketing material): It’s written like a page out of the employee handbook. In other words, it takes on the view of the seller, not the buyer. And what do [...]
Don’t sweat the small stuff.
Posted in Hot Topics, tagged Brand Packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on January 19, 2012 | Leave a Comment »
Yes, it’s the name of a book, but more importantly—it’s a great way to do business. Yes, business. I saved an article from the April 2010 issue of INC*. magazine written by an entrepreneur that admitted hard work was driving him crazy. He goes on to say that if you’re not staying true to yourself [...]
The value of digital through its life cycles.
Posted in Digital Printing, Systems/Processes, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on November 28, 2011 | Leave a Comment »
According to a 2011 digital print report on commercialization (CARs),* current digital printing technology can “play a role and add value” in four of the five categories of the packaging life cycle. The one that’s missing? Mainline, which include long runs of what Karstedt Partners call the most popular SKUs greater than 250,000 impressions. But, it [...]
2011 & Beyond Package Design Trends
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging, trends in product packaging on November 17, 2011 | Leave a Comment »
Not a day goes by in the packaging industry without the subject of trends coming up. In fact, in LinkedIn packaging discussion groups, it is rare when trends are not at least touched on. I saw this presentation from Jim George, a respected packaging industry editor, which is pretty succinct. Of course, at CL&D Digital [...]
When Hectic is the Norm: Going to Extreme Measures to Get the Job Done
Posted in Digital Printing, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on November 3, 2011 | Leave a Comment »
I was reading an article in Inc. magazine that went behind the scenes of a printing company of another sort that, like CL&D Digital, thrives on rush jobs. Memphis-based Mimeo is an online order-based printer of postcards, posters, brochures, manuals, and more. The article opened with a story about a nearly $35,000 order that wouldn’t [...]
Starting from Scratch: The Science of Package Prototyping (SLA & SLS)
Posted in Digital Printing, Systems/Processes, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, design prototyping, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, rapid prototyping, sample packaging, SLA, SLS on October 27, 2011 | Leave a Comment »
If your new product is so new and innovative that packaging does not exist for it, you need the assistance of a packaging engineer—and help moving your packaging from a simple sketch, to CAD file, and then on to true-to-life prototype. No matter where your CPG is at, CL&D Digital offers several prototyping services for modeling [...]
