It’s no secret that if you want something fast, you will likely pay more upfront for it. Fast package digital printing is what we do every day, and we offer our customers options based on how quickly they need samples (example, 3-4 business days, 5-7, or 8-10). Of course, if they need it even faster, [...]
Posts Tagged ‘packaging technology’
Price matters, but it’s not a differentiator.
Posted in Digital Printing, Hot Topics, Marketing, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on February 9, 2012 | Leave a Comment »
To sell, think like the buyer.
Posted in Digital Printing, General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on February 3, 2012 | Leave a Comment »
It seems like an easy enough principle. I’m reminded of my marketing director’s view on the problem with a company writing its own website (or any marketing material): It’s written like a page out of the employee handbook. In other words, it takes on the view of the seller, not the buyer. And what do [...]
Don’t sweat the small stuff.
Posted in Hot Topics, tagged Brand Packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on January 19, 2012 | Leave a Comment »
Yes, it’s the name of a book, but more importantly—it’s a great way to do business. Yes, business. I saved an article from the April 2010 issue of INC*. magazine written by an entrepreneur that admitted hard work was driving him crazy. He goes on to say that if you’re not staying true to yourself [...]
The value of digital through its life cycles.
Posted in Digital Printing, Systems/Processes, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on November 28, 2011 | Leave a Comment »
According to a 2011 digital print report on commercialization (CARs),* current digital printing technology can “play a role and add value” in four of the five categories of the packaging life cycle. The one that’s missing? Mainline, which include long runs of what Karstedt Partners call the most popular SKUs greater than 250,000 impressions. But, it [...]
2011 & Beyond Package Design Trends
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging, trends in product packaging on November 17, 2011 | Leave a Comment »
Not a day goes by in the packaging industry without the subject of trends coming up. In fact, in LinkedIn packaging discussion groups, it is rare when trends are not at least touched on. I saw this presentation from Jim George, a respected packaging industry editor, which is pretty succinct. Of course, at CL&D Digital [...]
When Hectic is the Norm: Going to Extreme Measures to Get the Job Done
Posted in Digital Printing, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on November 3, 2011 | Leave a Comment »
I was reading an article in Inc. magazine that went behind the scenes of a printing company of another sort that, like CL&D Digital, thrives on rush jobs. Memphis-based Mimeo is an online order-based printer of postcards, posters, brochures, manuals, and more. The article opened with a story about a nearly $35,000 order that wouldn’t [...]
Starting from Scratch: The Science of Package Prototyping (SLA & SLS)
Posted in Digital Printing, Systems/Processes, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, design prototyping, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, rapid prototyping, sample packaging, SLA, SLS on October 27, 2011 | Leave a Comment »
If your new product is so new and innovative that packaging does not exist for it, you need the assistance of a packaging engineer—and help moving your packaging from a simple sketch, to CAD file, and then on to true-to-life prototype. No matter where your CPG is at, CL&D Digital offers several prototyping services for modeling [...]
Revolutionary Quick Response (QR) codes.
Posted in Digital Printing, Trends, tagged Brand Packaging, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on August 15, 2011 | Leave a Comment »
Have you seen how brands like Target and the US Postal Service are using QR codes? The USPS is speaking one-on-one to “Joe Smith at ABC Company” by offering a free priority mail regional rate shipping kit and all Joe has to do is scan the QR code to check a few boxes and fill [...]
If you’re going to call yourself the “cat’s meow,” your company culture has to back it up.
Posted in Digital Printing, Employee Benefits and Rewards, General, tagged Brand Packaging, CL&D Digital, company celebrations, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, employee events, packaging concepting, packaging technology, Product Marketing on June 9, 2011 | Leave a Comment »
A year or two ago, we sat down with our marketing folks to try to re-write our tag line, “the cat’s meow of fast package printing.” As you can see, it remains—mostly because of our “when something isn’t broke, don’t try to fix it” mentality. It takes a certain kind of company culture to back [...]
Augmented Reality “Revolution:” Named Top Trend
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, Product Marketing, sample packaging, trends in product packaging on April 14, 2011 | Leave a Comment »
I’ve blogged before about Augmented Reality (AR), now an American Marketing Assoication-sponsored webcast is calling it the top of five trends to capitalize on now. The other four trends, in order: 5-social media, 4-smart advertising, 3-branded games, and 2-mobile. The webcast calls it “eye candy” today–and for anyone unfamiliar with it, AR is all about harnessing [...]
