I recently spoke at a digital printing industry conference on the subject of profitable hiring. One of the insights I offer is that when hiring a new salesperson (or any employee), you should look at your existing top performers and try to find people who one, have similar behaviors and two, work well with your [...]
Posts Tagged ‘digital printing value’
Tapping into top performers.
Posted in Employee Benefits and Rewards, General, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, employee events, packaging technology on May 10, 2012 | Leave a Comment »
“Toying around” with options to test your package design.
Posted in Client News, Digital Printing, Hot Topics, Marketing, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, printing materials, sample packaging, trends in product packaging on May 3, 2012 | Leave a Comment »
In the April issue of Package Design magazine, we were asked to contribute a case study for a feature article on options in prototyping (see article on page 30, “Proof of Concepts”). It’s an interesting piece because it quickly shows package designers and brand owners that they have a number of ways to do a [...]
6 keys to purpose branding that counts.
Posted in Branding, Marketing, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions on April 12, 2012 | Leave a Comment »
Purpose branding “says” what your brand is for, and in the age of consumer relevance, a brand’s success depends on having the same values and purpose as its consumers. A recent Landor Brandfeed webinar highlighted the six metrics of creating purpose branding actions: Find where social and business good intersect. Make it important. Ask, “What are [...]
DO NOT DO lists from business leaders: Part 2.
Posted in Digital Printing, Employee Benefits and Rewards, General, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, packaging technology on March 5, 2012 | Leave a Comment »
Here are some more great examples of things that should not be on your to-do list from INC. Magazine. (Read Part 1.) 4 don’ts to consider on that power lunch: Don’t make online reservations (talking with a person so you can go over your preferences and give the restaurant your client’s name). Don’t wait to [...]
2012: Taking a cue from the little red engine that could.
Posted in General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, sample packaging on February 16, 2012 | Leave a Comment »
Attitude is everything, at work, in life—anywhere you set goals or need to overcome an obstacle. Over the holidays, I committed an hour every day for a week to a webinar from the Ace of Sales experts. The first day talked about taking personal responsibility for success in 2012—using the reference to renting or owning [...]
Price matters, but it’s not a differentiator.
Posted in Digital Printing, Hot Topics, Marketing, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on February 9, 2012 | Leave a Comment »
It’s no secret that if you want something fast, you will likely pay more upfront for it. Fast package digital printing is what we do every day, and we offer our customers options based on how quickly they need samples (example, 3-4 business days, 5-7, or 8-10). Of course, if they need it even faster, [...]
To sell, think like the buyer.
Posted in Digital Printing, General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on February 3, 2012 | Leave a Comment »
It seems like an easy enough principle. I’m reminded of my marketing director’s view on the problem with a company writing its own website (or any marketing material): It’s written like a page out of the employee handbook. In other words, it takes on the view of the seller, not the buyer. And what do [...]
Don’t sweat the small stuff.
Posted in Hot Topics, tagged Brand Packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on January 19, 2012 | Leave a Comment »
Yes, it’s the name of a book, but more importantly—it’s a great way to do business. Yes, business. I saved an article from the April 2010 issue of INC*. magazine written by an entrepreneur that admitted hard work was driving him crazy. He goes on to say that if you’re not staying true to yourself [...]
