It seems like an easy enough principle. I’m reminded of my marketing director’s view on the problem with a company writing its own website (or any marketing material): It’s written like a page out of the employee handbook. In other words, it takes on the view of the seller, not the buyer. And what do [...]
Posts Tagged ‘custom packaging’
To sell, think like the buyer.
Posted in Digital Printing, General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on February 3, 2012 | Leave a Comment »
From the sales side.
Posted in Digital Printing, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, sales, sample packaging on January 3, 2012 | Leave a Comment »
There’s a regular feature article in our company newsletter that’s called just that: From the sales side, so I wanted to make that the focus of this week’s blog. My background is in sales—I’m a hunter, if you know the type. Yes, the competitive guy that brings in the business. We’ve actually been working with [...]
Red, white—the can controversy that BLEW up—or did it?
Posted in Hot Topics, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, Product Marketing, trends in product packaging on December 6, 2011 | Leave a Comment »
Unless you’ve been living under a rock, you’ve heard all the buzz about the white holiday Coke cans that were just pulled one month after introduction. I’m putting aside all the politics addressed in many blogs and articles and focusing simply on the power of packaging. Now, Coke is no stranger to packaging tweaks, especially [...]
The value of digital through its life cycles.
Posted in Digital Printing, Systems/Processes, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on November 28, 2011 | Leave a Comment »
According to a 2011 digital print report on commercialization (CARs),* current digital printing technology can “play a role and add value” in four of the five categories of the packaging life cycle. The one that’s missing? Mainline, which include long runs of what Karstedt Partners call the most popular SKUs greater than 250,000 impressions. But, it [...]
2011 & Beyond Package Design Trends
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging, trends in product packaging on November 17, 2011 | Leave a Comment »
Not a day goes by in the packaging industry without the subject of trends coming up. In fact, in LinkedIn packaging discussion groups, it is rare when trends are not at least touched on. I saw this presentation from Jim George, a respected packaging industry editor, which is pretty succinct. Of course, at CL&D Digital [...]
When Hectic is the Norm: Going to Extreme Measures to Get the Job Done
Posted in Digital Printing, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on November 3, 2011 | Leave a Comment »
I was reading an article in Inc. magazine that went behind the scenes of a printing company of another sort that, like CL&D Digital, thrives on rush jobs. Memphis-based Mimeo is an online order-based printer of postcards, posters, brochures, manuals, and more. The article opened with a story about a nearly $35,000 order that wouldn’t [...]
Starting from Scratch: The Science of Package Prototyping (SLA & SLS)
Posted in Digital Printing, Systems/Processes, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, design prototyping, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, rapid prototyping, sample packaging, SLA, SLS on October 27, 2011 | Leave a Comment »
If your new product is so new and innovative that packaging does not exist for it, you need the assistance of a packaging engineer—and help moving your packaging from a simple sketch, to CAD file, and then on to true-to-life prototype. No matter where your CPG is at, CL&D Digital offers several prototyping services for modeling [...]
Keeping it cool: the low-down on cold packaging and storage.
Posted in Digital Printing, Systems/Processes, tagged Brand Packaging, CL&D Digital, cold packaging, cold storage, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, frozen food, frozen products, refrigerated food, refrigerated products, sample packaging on September 28, 2011 | Leave a Comment »
The number one priority for CPGs that need cold packaging and storing services for their refrigerated or frozen food samples is to maintain the integrity of the product from every point of touch. CPGs know to look for ASI food safety inspection certification, and CL&D Digital is one of the few digital package printers for short [...]
