It’s no secret that if you want something fast, you will likely pay more upfront for it. Fast package digital printing is what we do every day, and we offer our customers options based on how quickly they need samples (example, 3-4 business days, 5-7, or 8-10). Of course, if they need it even faster, [...]
Posts Tagged ‘Brand Packaging’
Price matters, but it’s not a differentiator.
Posted in Digital Printing, Hot Topics, Marketing, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on February 9, 2012 | Leave a Comment »
To sell, think like the buyer.
Posted in Digital Printing, General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on February 3, 2012 | Leave a Comment »
It seems like an easy enough principle. I’m reminded of my marketing director’s view on the problem with a company writing its own website (or any marketing material): It’s written like a page out of the employee handbook. In other words, it takes on the view of the seller, not the buyer. And what do [...]
Don’t sweat the small stuff.
Posted in Hot Topics, tagged Brand Packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on January 19, 2012 | Leave a Comment »
Yes, it’s the name of a book, but more importantly—it’s a great way to do business. Yes, business. I saved an article from the April 2010 issue of INC*. magazine written by an entrepreneur that admitted hard work was driving him crazy. He goes on to say that if you’re not staying true to yourself [...]
From the sales side.
Posted in Digital Printing, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, sales, sample packaging on January 3, 2012 | Leave a Comment »
There’s a regular feature article in our company newsletter that’s called just that: From the sales side, so I wanted to make that the focus of this week’s blog. My background is in sales—I’m a hunter, if you know the type. Yes, the competitive guy that brings in the business. We’ve actually been working with [...]
Red, white—the can controversy that BLEW up—or did it?
Posted in Hot Topics, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, Product Marketing, trends in product packaging on December 6, 2011 | Leave a Comment »
Unless you’ve been living under a rock, you’ve heard all the buzz about the white holiday Coke cans that were just pulled one month after introduction. I’m putting aside all the politics addressed in many blogs and articles and focusing simply on the power of packaging. Now, Coke is no stranger to packaging tweaks, especially [...]
The value of digital through its life cycles.
Posted in Digital Printing, Systems/Processes, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on November 28, 2011 | Leave a Comment »
According to a 2011 digital print report on commercialization (CARs),* current digital printing technology can “play a role and add value” in four of the five categories of the packaging life cycle. The one that’s missing? Mainline, which include long runs of what Karstedt Partners call the most popular SKUs greater than 250,000 impressions. But, it [...]
2011 & Beyond Package Design Trends
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging, trends in product packaging on November 17, 2011 | Leave a Comment »
Not a day goes by in the packaging industry without the subject of trends coming up. In fact, in LinkedIn packaging discussion groups, it is rare when trends are not at least touched on. I saw this presentation from Jim George, a respected packaging industry editor, which is pretty succinct. Of course, at CL&D Digital [...]
Testing Written Communication Skills: Old School?
Posted in Employee Benefits and Rewards, General, Hiring, tagged Brand Packaging, CL&D Digital, digital experts, digital package printing, DSCOOP, Hiring on November 10, 2011 | Leave a Comment »
In this day and age where texting and tweeting have become the top written language, how well do the people who work for you communicate in other, more formal types of writing? At a recent guest speaking function hiring for profitability, I told attendees that part of my hiring process is to have candidates write [...]
