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Archive for the ‘Social Media’ Category

In this age of social media and new rules of online etiquette, I thought it would be interesting to blog about the things you shouldn’t do (online or otherwise). For example, Ace of Sales tells you that cold calling is a waste of time—that social media engagement is “the new cold call.” They also say [...]

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Tim Greene wrote an article in the November/December 2011 Industrial + Specialty Printing magazine on The Power of Social Media for Printers. Here are the highlights. First, if you still believe social media was a passing trend, take these stats in: More than 2/3 of Americans have a Facebook account 200+ million tweets are sent [...]

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I’ve encountered the subject of the differences among generations in a few things I’ve read recently. One was a book called Marketing to People Not Like You (you can read my Executive Book Summary), but let start with a newsletter I received with a focus on clash points at work, highlighting the differences between “Geeks [...]

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