The buzz is big—recent estimates have Pinterest at 12 million users plus. Pinterest is a virtual, online pin board—a place for users to collect images from around the web and pin them to their own board based on their interests, thus creating a custom web page of their favorite images. Here’s a webinar I gave [...]
Archive for the ‘Social Media’ Category
Pin this:What’s all the buzz about with Pinterest?
Posted in Client News, Digital Printing, Hot Topics, Marketing, Social Media, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, Product Marketing, sample packaging, trends in product packaging on April 5, 2012 | Leave a Comment »
The 3Rs of good content marketing.
Posted in General, Hot Topics, Marketing, Social Media, tagged Brand Packaging, CL&D Digital, digital experts, digital package printing, digital solutions, sample packaging on March 27, 2012 | Leave a Comment »
Reorganize, rewrite, and retire—those are the 3Rs. But before we get into them, let’s quickly define what content marketing is. According to www.marketo.com, content marketing is “the creation and sharing of content for the purpose of promoting a product or service.” Remember, the spotlight of the content may not specifically be about your company or [...]
DO NOT DO lists from business leaders: Part 1.
Posted in General, Hot Topics, Social Media, Systems/Processes, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing value, sample packaging on February 23, 2012 | Leave a Comment »
In this age of social media and new rules of online etiquette, I thought it would be interesting to blog about the things you shouldn’t do (online or otherwise). For example, Ace of Sales tells you that cold calling is a waste of time—that social media engagement is “the new cold call.” They also say [...]
Fellow printers, how SOCIAL are you?
Posted in Digital Printing, Hot Topics, Social Media, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, sample packaging on January 26, 2012 | Leave a Comment »
Tim Greene wrote an article in the November/December 2011 Industrial + Specialty Printing magazine on The Power of Social Media for Printers. Here are the highlights. First, if you still believe social media was a passing trend, take these stats in: More than 2/3 of Americans have a Facebook account 200+ million tweets are sent [...]
The great generational divide.
Posted in Book Review, Hot Topics, Social Media, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, sample packaging on January 16, 2012 | Leave a Comment »
I’ve encountered the subject of the differences among generations in a few things I’ve read recently. One was a book called Marketing to People Not Like You (you can read my Executive Book Summary), but let start with a newsletter I received with a focus on clash points at work, highlighting the differences between “Geeks [...]
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