If your new product is so new and innovative that packaging does not exist for it, you need the assistance of a packaging engineer—and help moving your packaging from a simple sketch, to CAD file, and then on to true-to-life prototype. No matter where your CPG is at, CL&D Digital offers several prototyping services for modeling [...]
Archive for the ‘Digital Printing’ Category
Starting from Scratch: The Science of Package Prototyping (SLA & SLS)
Posted in Digital Printing, Systems/Processes, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, design prototyping, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, rapid prototyping, sample packaging, SLA, SLS on October 27, 2011 | Leave a Comment »
Meet the leaders in food safety: What ASI stands for.
Posted in Digital Printing, Systems/Processes, tagged American Sanitation Institute, ASI, Brand Packaging, CL&D Digital, cold packaging, cold storage, digital experts, digital package printing, digital printing value, digital solutions, GMP certification, sample packaging on September 29, 2011 | Leave a Comment »
Literally ASI is the American Sanitation Institute, but what they really stand for is experience in food safety solutions and ongoing education. CL&D Digital is GMP-certified by ASI for primary and secondary food packaging (including cold and frozen foods). As a third-party auditor, ASI performs thousands of complete and thoroughly documented audits per year while simultaneously teaching [...]
Keeping it cool: the low-down on cold packaging and storage.
Posted in Digital Printing, Systems/Processes, tagged Brand Packaging, CL&D Digital, cold packaging, cold storage, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, frozen food, frozen products, refrigerated food, refrigerated products, sample packaging on September 28, 2011 | Leave a Comment »
The number one priority for CPGs that need cold packaging and storing services for their refrigerated or frozen food samples is to maintain the integrity of the product from every point of touch. CPGs know to look for ASI food safety inspection certification, and CL&D Digital is one of the few digital package printers for short [...]
Revolutionary Quick Response (QR) codes.
Posted in Digital Printing, Trends, tagged Brand Packaging, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on August 15, 2011 | Leave a Comment »
Have you seen how brands like Target and the US Postal Service are using QR codes? The USPS is speaking one-on-one to “Joe Smith at ABC Company” by offering a free priority mail regional rate shipping kit and all Joe has to do is scan the QR code to check a few boxes and fill [...]
If you’re going to call yourself the “cat’s meow,” your company culture has to back it up.
Posted in Digital Printing, Employee Benefits and Rewards, General, tagged Brand Packaging, CL&D Digital, company celebrations, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, employee events, packaging concepting, packaging technology, Product Marketing on June 9, 2011 | Leave a Comment »
A year or two ago, we sat down with our marketing folks to try to re-write our tag line, “the cat’s meow of fast package printing.” As you can see, it remains—mostly because of our “when something isn’t broke, don’t try to fix it” mentality. It takes a certain kind of company culture to back [...]
Do you judge a product by its packaging?
Posted in Client News, Digital Printing, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing value, digital solutions, packaging concepting, Product Marketing, trends in product packaging on May 25, 2011 | Leave a Comment »
From childhood, we’re told to never judge a book by its cover. In the case of product packaging, statistics say otherwise. I recently read that while advertising can sway up to about 8% of purchases, up to 35% of purchase decisions can be attributed to great packaging (and as much as 70% of purchase decisions are made in the store). The truth [...]
How do you get repeat customers-Part 1: Just call them.
Posted in Digital Printing, General, tagged Brand Packaging, CL&D Digital, custom packaging, customer survey, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, sample packaging on April 28, 2011 | Leave a Comment »
I recently read a column from a well-know national publication that gives advice from small business owners to others—it’s in a Q&A format. Because the vast majority of our customers are repeat ones, the question “What is the most effective way to turn existing customers into repeat customers?” really popped out at me. I know [...]
Augmented Reality “Revolution:” Named Top Trend
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, Product Marketing, sample packaging, trends in product packaging on April 14, 2011 | Leave a Comment »
I’ve blogged before about Augmented Reality (AR), now an American Marketing Assoication-sponsored webcast is calling it the top of five trends to capitalize on now. The other four trends, in order: 5-social media, 4-smart advertising, 3-branded games, and 2-mobile. The webcast calls it “eye candy” today–and for anyone unfamiliar with it, AR is all about harnessing [...]
Faster, Cheaper, Better—How CL&D Digital Does Packaging (Part II)
Posted in Digital Printing, General, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging on March 31, 2011 | Leave a Comment »
Before we get into the BETTER part of digital printing, here’s more to support the “cheaper” argument. Digital presses are used for short runs, typically from 1 to 80,000, and digital is the ideal printing process for manufacturers who need full production run quality for their package and label sales samples, prototypes and comps. Because [...]
Faster, Cheaper, Better—A Book that Sums Up How CL&D Digital Does Packaging (Part I)
Posted in Digital Printing, General, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on March 16, 2011 | Leave a Comment »
I ran across this business book on how companies can cut inefficient processes and replace them with more solid ones. It’s called Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done (by Hammer & Hershman for Crown Business). It’s a selling point here at CL&D Digital, and it’s worth reminding customers about [...]
