In the April issue of Package Design magazine, we were asked to contribute a case study for a feature article on options in prototyping (see article on page 30, “Proof of Concepts”). It’s an interesting piece because it quickly shows package designers and brand owners that they have a number of ways to do a [...]
Archive for the ‘Digital Printing’ Category
“Toying around” with options to test your package design.
Posted in Client News, Digital Printing, Hot Topics, Marketing, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, packaging technology, printing materials, sample packaging, trends in product packaging on May 3, 2012 | Leave a Comment »
DO NOT DO lists from business leaders: Part 2.
Posted in Digital Printing, Employee Benefits and Rewards, General, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, packaging technology on March 5, 2012 | Leave a Comment »
Here are some more great examples of things that should not be on your to-do list from INC. Magazine. (Read Part 1.) 4 don’ts to consider on that power lunch: Don’t make online reservations (talking with a person so you can go over your preferences and give the restaurant your client’s name). Don’t wait to [...]
Price matters, but it’s not a differentiator.
Posted in Digital Printing, Hot Topics, Marketing, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, packaging technology, sample packaging on February 9, 2012 | Leave a Comment »
It’s no secret that if you want something fast, you will likely pay more upfront for it. Fast package digital printing is what we do every day, and we offer our customers options based on how quickly they need samples (example, 3-4 business days, 5-7, or 8-10). Of course, if they need it even faster, [...]
To sell, think like the buyer.
Posted in Digital Printing, General, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on February 3, 2012 | Leave a Comment »
It seems like an easy enough principle. I’m reminded of my marketing director’s view on the problem with a company writing its own website (or any marketing material): It’s written like a page out of the employee handbook. In other words, it takes on the view of the seller, not the buyer. And what do [...]
From the sales side.
Posted in Digital Printing, Hiring, Hot Topics, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing value, digital solutions, sales, sample packaging on January 3, 2012 | Leave a Comment »
There’s a regular feature article in our company newsletter that’s called just that: From the sales side, so I wanted to make that the focus of this week’s blog. My background is in sales—I’m a hunter, if you know the type. Yes, the competitive guy that brings in the business. We’ve actually been working with [...]
The value of digital through its life cycles.
Posted in Digital Printing, Systems/Processes, Technology, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging technology, sample packaging, trends in product packaging on November 28, 2011 | Leave a Comment »
According to a 2011 digital print report on commercialization (CARs),* current digital printing technology can “play a role and add value” in four of the five categories of the packaging life cycle. The one that’s missing? Mainline, which include long runs of what Karstedt Partners call the most popular SKUs greater than 250,000 impressions. But, it [...]
2011 & Beyond Package Design Trends
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging, trends in product packaging on November 17, 2011 | Leave a Comment »
Not a day goes by in the packaging industry without the subject of trends coming up. In fact, in LinkedIn packaging discussion groups, it is rare when trends are not at least touched on. I saw this presentation from Jim George, a respected packaging industry editor, which is pretty succinct. Of course, at CL&D Digital [...]
When Hectic is the Norm: Going to Extreme Measures to Get the Job Done
Posted in Digital Printing, Technology, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging technology, sample packaging on November 3, 2011 | Leave a Comment »
I was reading an article in Inc. magazine that went behind the scenes of a printing company of another sort that, like CL&D Digital, thrives on rush jobs. Memphis-based Mimeo is an online order-based printer of postcards, posters, brochures, manuals, and more. The article opened with a story about a nearly $35,000 order that wouldn’t [...]
