We’ve been hearing a few stories from customers lately about what they are doing to put together a sample package when they’re in a pinch. There’s no better time than Halloween to talk about how customers are saying they had to “Frankenstein” parts together to make a new sample package.
The Trick: Most commonly used in the fashion industry, the term “Frankenstein” references when stylists pick different pieces from a bunch of outfits to quickly put together a new one. In general, it means combining different things to make something new that works (well, sort of).
The Treat: CL&D Digital has a better answer, because fast package printing is what we do every day–and sometimes in a matter of hours. So the next time you need a quick-turn on a blister pack, thermo form, box, rigid container, or other packaging for that “rush” meeting, please put down your scissors and step away from the glue and just give the experts a call.
We’re joking this week that our samples are “so real, it’s scary,” because packaging that’s printed digitally looks and feels like one pulled right off the store shelf. It’s no laughing matter, though, that ultimately you shouldn’t settle for a sample that is anything less because chances are your customers won’t.
Happy Halloween to everyone! And if you’re curious about the face on the familiar green guy pictured with this blog, we had a little fun “Frankensteining” him to resemble CL&D’s President Mike Dowling.