Yes, it’s the name of a book, but more importantly—it’s a great way to do business. Yes, business. I saved an article from the April 2010 issue of INC*. magazine written by an entrepreneur that admitted hard work was driving him crazy. He goes on to say that if you’re not staying true to yourself (doing things you don’t believe in) then you need to get back to a place where you love work. Truth is, most of the things that keep you up at night just don’t matter (you know, the things that aren’t worry-worthy, until you make them just that).
There’s an old saying that real problems will find you, you don’t need to make them up yourself.
How about looking at your customer service today? How is the new employee doing today? How well is that new sales program working for you today? How smoothly did we get that rush digitally printed sample package project out (of course here at CL&D Digital, rush projects are the norm)?
Now, this is not to say you don’t need a business plan for the coming year or that you shouldn’t think about the future. Reading between the lines, I think the article was a friendly little reminder to work smarter, not harder—and of course, don’t let thinking about the future stress you out.
There’s something to be said for taking one day at a time. If you’re doing all the right things today, as the article concludes, tomorrow is just another today.
*Get Real By Jason Fried: Driven to Distraction, Are your business problems making you insane? Take a deep breath and repeat after me: It just doesn’t matter.
