From childhood, we’re told to never judge a book by its cover. In the case of product packaging, statistics say otherwise. I recently read that while advertising can sway up to about 8% of purchases, up to 35% of purchase decisions can be attributed to great packaging (and as much as 70% of purchase decisions are made in the store). The truth [...]
Archive for May, 2011
Do you judge a product by its packaging?
Posted in Client News, Digital Printing, tagged Brand Packaging, CL&D Digital, custom packaging, digital package printing, digital printing value, digital solutions, packaging concepting, Product Marketing, trends in product packaging on May 25, 2011 | Leave a Comment »
How do you get repeat customers-Part 2: Hold the customer service bar up high.
Posted in General, tagged Brand Packaging, CL&D Digital, custom packaging, customer survey, digital experts, digital package printing on May 12, 2011 | Leave a Comment »
I read a testimonial recently that got me thinking about customer service. The customer was sharing that they were very upset—because the company’s service was so good. So good, in fact, that it was raising his expectations of service from other companies. Imagine that! The testimonial closed with a promise that if the company was [...]
