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Archive for March, 2011

Before we get into the BETTER part of digital printing, here’s more to support the “cheaper” argument. Digital presses are used for short runs, typically from 1 to 80,000, and digital is the ideal printing process for manufacturers who need full production run quality for their package and label sales samples, prototypes and comps. Because [...]

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I ran across this business book on how companies can cut inefficient processes and replace them with more solid ones. It’s called Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done (by Hammer & Hershman for Crown Business). It’s a selling point here at CL&D Digital, and it’s worth reminding customers about [...]

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We’ve been talking a lot in my blog and email blasts about harnessing the power of technology in packaging to promote your brand. One example is augmented reality (AR), which is one of the hot new media that CPG companies are using to interact and connect with their customers. It’s a new technology that connects [...]

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