There’s probably not many packaging topics discussed more in the trades and blogs than the issue of sustainability, recycling, and basically reducing the sheer amount of packaging. You’ve probably picked up a boxed product at your grocery store and noticed a message like, “Same number of muffins—less packaging.” It’s a trend that helps not only [...]
Archive for October, 2010
Less is more—it’s true with packaging, too.
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, custom packaging, digital experts, digital package printing, digital printing cost, digital printing value, digital solutions, packaging concepting, packaging materials, sample packaging on October 28, 2010 | Leave a Comment »
Getting personal: Understanding consumers key to new product innovation, connecting with target market.
Posted in Digital Printing, Trends, tagged Brand Packaging, CL&D Digital, digital experts, digital package printing, digital solutions, Product Marketing on October 14, 2010 | Leave a Comment »
Oh what a difference a day makes when it comes to technology. Keeping up with consumers today for consumer goods companies means not only is there an increasing demand for personalized products, but also for new ways to reach out to consumers about them. At the same time, though, consumers will be loyal if something [...]
