Just a few years ago, CL&D Digital was known as a digital printer. Now we’re getting more and more involved with the packaging process – upfront – and customers are turning to us for a wider array of solutions, including fulfillment, sales kits, and now ideation.
Ideation is packaging concepting – starting from a sketch, moving to die line, to a white sample (no printing on packaging). It’s more of the engineering aspect of packaging. And even customers with internal design and engineering resources like having outsourced options to essentially expedite projects, when confronted with the all-too-often challenge of internal time and money constraints.
Taking a project from early ideation all the way through handing off the die line to a customer’s production printer – and in between doing sales samples – makes everyone a winner.
What we’re doing is taking very rough concepts – often hand sketches – and turning them into reality. We can help customers that have difficulty with a particular store’s request for more sophisticated packaging, for example. Other companies literally want to get out of the box – due to engineering challenges like shipping “too much air” when cereal, for example, settles at the bottom of the box.
We knew it would be more effective if we showed customers what we can do so we took golf balls and said, “How can we repackage these – and in how many different ways?” (See attachment.)
After all, “kicking the tires” with more options in packaging affords the customer education on the best way to go.
